Vendor Managed Inventory 101

80% of the top 50 suppliers and 66% of the top 100 distributors have active VMI programs. In this article, we explore how vendor managed inventory is streamlining order fulfillment.


Vendor Managed Inventory (VMI), also known as Supplier Managed Inventory, is an AI-driven inventory management approach where suppliers, typically manufacturers, take on the responsibility of monitoring and replenishing their products, components, or materials directly at the distributor’s location. This model has gained popularity with major retailers like Walmart, Home Depot, and Amazon and is especially prevalent in industries like electrical distribution, where 80% of the top 50 suppliers and 66% of the top 100 distributors have active VMI programs.

In contrast to traditional inventory management, where retailers or distributors oversee stock levels, VMI shifts these responsibilities to the manufacturer. Here’s a deep dive into how VMI works, its benefits, and considerations for implementing this system.

Breaking Down Vendor Management Inventory

Under a VMI arrangement, the supplier - commonly the brand or manufacturer - takes full control of inventory management and replenishment at the retailer’s location, which may be a warehouse or distribution center. Here’s the step-by-step process:

Inventory Ownership and Placement:  The supplier places and manages inventory at the retailer’s premises, retaining ownership of the stock. This setup fosters a collaborative approach that requires strong trust between the vendor and retailer.

Data-Driven Replenishment: VMI relies on the continuous, accurate flow of data from the retailer to the supplier. Using a system such as Electronic Data Interchange (EDI), retailers provide the supplier with updated sales, inventory data, and expected lead times. This data helps the supplier accurately plan inventory levels, schedule replenishments, and predict demand.

Agreed Metrics: Before implementing VMI, both parties agree on the key metrics for restocking. Metrics such as inventory turnover rate, sell-through rate, and Supplier Quality Index (SQUI) ensure alignment on stock levels and timing.

Payment Terms and Ownership Transfer: Payment terms are also crucial; retailers and suppliers determine if payment occurs upon inventory receipt or once the retailer sells the products.

Benefits of VMI for Vendors and Retailers

The VMI model offers significant benefits to both suppliers and retailers, optimizing stock levels, reducing risk, and enhancing the efficiency of supply chains.

For Vendors

Automated Orders and Streamlined Fulfillment: When stock reaches a predefined minimum, the VMI system automatically creates a purchase order based on agreed-upon objectives. Vendors simply approve and fulfill the order, and third-party logistics providers may ship directly to partners, streamlining fulfillment.

Reduced Overhead and Cost Savings: With automated stock tracking, suppliers can avoid unexpected costs related to emergency orders or stockouts. This approach minimizes overhead while ensuring partner inventories stay stocked according to demand.

For Retailers

Lower Storage Requirements: With suppliers managing inventory, retailers experience reduced storage needs. They only house stock they expect to sell, alleviating warehousing demands and costs.

Improved In-Stock Rates and Customer Satisfaction: Constant data sharing keeps products in stock, minimizing out-of-stock situations that could disappoint customers. This continuous availability increases customer satisfaction and boosts sales potential.

Challenges of Vendor Managed Inventory

While VMI offers compelling benefits, it does require a heightened level of engagement from suppliers. Taking responsibility for inventory means that vendors need to manage more variables, such as demand fluctuations, expected shipping delays, and production timelines. This expanded role can strain resources if the infrastructure is not equipped to handle the additional responsibilities.

Is VMI Right for Your Business?

Vendor Managed Inventory has become an industry-standard among large retailers and supply-driven businesses, as it offers streamlined supply chain performance, fosters strong partnerships, and optimizes inventory management. However, it’s essential to have clear communication, trust, and well-defined metrics in place to ensure a smooth VMI implementation. For businesses considering VMI, the rewards of improved stock levels, reduced costs, and enhanced customer service can make it a valuable long-term strategy for modern supply chain management.

Similar posts

Get notified on new S&OP insights

Be the first to know about new sales and ops communication insights to grow your brand faster with higher margins. 

Subscribe