Brand Breakdown
A Professional Guide to Sales & Operations Planning (S&OP)
S&OP is designed to streamline operations, but why do so many companies struggle with executing it?
AI automation in sales and operations
Understand how AI is affecting distributors, brands, and manufacturers throughout the supply chain.
Brand Breakdown
How Sales Ops Tools Can Transform Your Business
The right sales ops tech stack can transform a business - 76% of leaders attribute improvements in sales performance to investments in sales...
Ian Leaman
Mar 4, 2025
Brand Breakdown
How Egg-Flation is Creating Opportunity for Plant-Based Brands
Egg-flation is creating new opportunities for plant-based egg alternatives. Will this last?
Ian Leaman
Feb 26, 2025
Brand Breakdown
Building Strategic Supply Chains and Vendor Managed Inventory
55% of business managers believe that optimizing supply chain processes is the best way to gain a competitive edge.
Ian Leaman
Feb 20, 2025
Brand Breakdown
The Year of Bob Dylan
This is what every brand can learn about experiential marketing and sampling from Bob Dylan's whiskey brand Heaven's Door.
Ian Leaman
Feb 18, 2025
Is Getting into Target and CVS Still a Win for Up-and-Coming Brands?
Target, CVS, and other convenience stores are becoming Inconvenience Stores with items being locked up. Is is worth it for brands to be in these...
Ian Leaman
Feb 13, 2025
From College Brainchild to Billion-Dollar Brand
Founded in July 2013, Liquid I.V made $100 million its first five years. In 2020, Unilever reportedly acquired them for $500 million. How did they do...
Ian Leaman
Feb 11, 2025
The Hidden Costs of Out-of-Stocks (and How to Fix Them)
Whether a brand is big or small, stockouts are an obstacle every brand faces. New technologies are making it easier for brands to avoid stockouts.
Ian Leaman
Feb 7, 2025
Brand Breakdown
The Truff Playbook: Building a Luxury Brand from Scratch
From an Instagram page with thousands of followers to a multi-million dollar brand. How Truff built their business from the ground up.
Ian Leaman
Jan 30, 2025
The State of Dry January: A Marketer’s Guide to Non-Alc
Dry January, once a niche challenge started by Alcohol Change UK in 2013 with just 4,000 participants, has gone mainstream. How is this impacting...
Ian Leaman
Jan 28, 2025
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