Choosing the Right ERP: Avoiding Costly Mistakes in Sales Operation

Selecting the right ERP is critical to organizational success. Find out what you should prioritize when looking for an ERP.


Selecting the right Enterprise Resource Planning (ERP) system is crucial. The wrong choice can lead to operational disruptions, financial losses, and even legal disputes. For instance, in 2023, seafood wholesaler Samuels & Son filed a lawsuit against their ERP provider, alleging the software failed to manage essential functions like ordering, invoicing, contract management, and purchasing—all vital to their operations.

Such incidents aren't isolated. Research indicates that ERP implementation failure rates can exceed 75%, highlighting the critical importance of selecting the right system.

The ERP Challenge for Food & Beverage Companies

Food and beverage companies have unique operational needs that generic ERPs often struggle to address. An effective system should streamline inventory, finance, and sales operations while offering industry-specific features such as:

  • Lot Tracking & Nuanced Packaging Detail: Ensuring compliance with store regulations and requirements.
  • Inventory & Financial Management: Providing real-time visibility into stock levels, costs, and profitability.
  • Integrated CRM & Sales Tracking: Assisting teams in managing customer relationships, email campaigns, and lead pipelines.

Many food brands begin with tools like QuickBooks and spreadsheets. However, as they scale, these solutions often become inefficient, leading to errors and operational challenges.

The Hidden Costs of Traditional ERPs

Despite their promises, traditional ERP systems often present significant drawbacks:

  • Lengthy, Costly Implementations: Implementations can take 30% longer than anticipated, leading to increased costs.
  • Escalating Expenses: Licensing fees can be unpredictable, with many users facing unexpected costs post-implementation.
  • Integration Challenges: Legacy systems often struggle to sync with modern tools, hindering operational efficiency.
  • High Learning Curves: A significant number of employees find traditional ERPs challenging to use, slowing down adoption.
  • Inadequate Customer Support: Many providers prioritize larger clients, leaving mid-sized businesses with subpar service.

These challenges can directly impact revenue. For example, J&J Snack Foods, the parent company of amusement park and movie theater staples like ICEE, Dippin’ Dots, and SuperPretzel, lost $20 million in Q2 of 2022 due to an ERP transition that disrupted operations.

When evaluating ERP solutions, companies should prioritize:

Data-Driven Decision Making

  • Real-Time Insights Across Departments: Facilitates informed decision-making and operational agility.
  • Automated Reporting: Reduces manual data entry, minimizing errors and freeing up valuable time.
  • Sales Trend Analysis: Identifies demand fluctuations, aiding in strategic planning.

Scalability & Ease of Use

  • Efficient Implementation: Ensures the system can be up and running without extensive delays.
  • User-Friendly Interface: Allows non-technical team members to adopt the system quickly.
  • Flexible Integrations: Seamlessly connects with other business software, enhancing functionality.

Revenue Growth & Cost Reduction

  • Accurate Sales Forecasting: Prevents stockouts and over-ordering, optimizing inventory levels.
  • Pricing Strategy Optimization: Improves profit margins through data-driven pricing decisions.
  • Elimination of Data Silos: Ensures cohesive collaboration between sales, finance, and operations teams.

The Bottom Line

Choosing the right ERP is not just about managing operations—it's about optimizing and growing them. As food and beverage companies scale, they require software that supports growth, enhances efficiency, and boosts revenue.

Learn how Pantry AI is assisting brands in streamlining sales operations and making smarter decisions—book a demo here.

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